Education with Purpose & Employment with Passion




Tickets on Sale this February

Shift Your Community’s Paradigm at the Education with Purpose: Call to Action Event.

To thrive in a rapidly changing world, young people need a dynamic competitive advantage in their education and career journey. Unify and empower your organization and stakeholders to deliver this advantage at the 2022 Education with Purpose: Call to Action. It’s time to shift the paradigm in education, workforce, and economic development—and make students career ready, period.

At the national Call to Action livestream event, your organization and stakeholders will experience a clarion call to rethink education, workforce, and economic development.

International speaker, bestselling author, and performance expert Mark C. Perna will introduce the explosive concept of Education with Purpose for Employment with Passion. Educators, employers, and communities everywhere are using this movement to:

Discover the Changing Landscape:

Education and employment are in flux as they struggle to close the skills gap and equip the next generation—but there’s a way forward.

Understand the Younger Generations:

How they think, how they make decisions, and what makes them tick—Mark reveals how the much-maligned “Why Generation” is actually full of promise.

Deliver Education with Purpose:

Without a compelling reason to learn, too many young people see education as their problem rather than their solution. Mark shares the secret of helping them find the career and lifestyle purpose to drive their highest performance.

Create Employment with Passion:

Closing the skills gap means first closing the awareness gap, so young people can pursue the many in-demand career paths emerging today.

Shift the Paradigm:

To make students truly career ready, everyone—educators, employers, economic developers, community leaders, and parents—must break down the siloes and start walking in lockstep toward the goal.

Take Action:

After the Call to Action, what’s the next step? Every registrant will receive a highly practical Action Guide to kickstart the dialogue needed to shift the paradigm in their community.

Join us as we call communities across North America to take decisive action. Now is the time to shift the paradigm in education, workforce, and economic development.


The skills gap—between the abilities employers are looking for and what the workforce can actually deliver—is growing. This gap will only be bridged at the local level, as communities come together to adapt and scale K14 and university career pathways to meet workforce demand and create viable initiatives for economic development.

We believe that Education with Purpose leads to Employment with Passion. Our changing world has created many new and unconventional pathways to success, making the “college for all” narrative obsolete. When all careers and levels of education are on the table as viable, rewarding, and celebrated pathways, students can become career ready, period.

To give young people options beyond college readiness alone, every stakeholder and decision-maker in your community must share the mission. The Call to Action will bring everyone into the fold of purpose-driven education—creating the vital buy-in to make this vision a reality.



Support students in developing the dynamic competitive advantage to adapt in a rapidly changing world

Transform the education-to-career narrative so all students can build academic knowledge, technical competencies, and professional skills

Find out how the growing skills gap begins with the awareness gap and how we can bridge it

Engage young people at a whole new level.

Connect, engage, and answer why to forge a human connection with today’s young people and unleash their highest performance

Motivate students with the Light at the End of the Tunnel strategy to graduate with a focused plan for achieving the lifestyle and career they desire

Shift students from “static purpose” where they’re standing still, to “active purpose” where they step proactively toward their goals

Help young people see education as their solution to achieving their lifestyle and career aspirations, based on their own unique interests, talents, and abilities

Empower your community and stakeholders to come together.

Invite key stakeholders and business leaders in your community to experience this compelling message and inspire positive change

Create the vital buy-in to ensure everyone is engaged and pulling in the same direction to accomplish a shared vision

Advance your journey toward a stronger future where all students experience purpose-driven education and become career ready, period


Mark C. Perna is the founder and CEO of TFS Results, a full-service strategic communications and consulting firm at the forefront of the national paradigm shift in education and workforce development. As an international generational expert, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people.

Mark, who serves on the Advisory Council for the Coalition for Career Development in Washington, DC, has helped countless parents, schools, districts, businesses, and state organizations across North America to connect more effectively with the younger generations. He delivers more than 70 virtual and in-person keynote speeches annually and spoke at Harvard University by special invitation.

Mark C. Perna

At, Mark publishes articles as a weekly contributor and records monthly Leadership videos produced in partnership with the Forbes editorial team. He has published many op-eds in national publications and interviews frequently on radio shows, television, and podcasts. Every weekday, he hosts the 90-second Perna Syndicate micro-podcast covering insights on education, careers, and workforce development. His award-winning bestseller, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help educators, employers, and parents understand and motivate the millennial and Z generations.

At TFS Results, Mark’s team of talented professionals share his vision of making a bigger difference in education and workforce development. With industry-leading products like the Career Tree® and EnrollTrack and an array of in-person and virtual professional development solutions, TFS Results is working to reshape the future of education in America. The company proudly partners with schools, colleges, businesses, and statewide organizations across North America to help them experience significant gains in enrollment, engagement, retention, and performance rates.

Alongside founder Mark C. Perna, TFS Results hosts the Education with Purpose: Call to Action to ignite communities across the nation to make students career ready, period.



Today is the single greatest opportunity in history to change the way people think about education and how it connects to the bigger picture. The critical areas of student success, education outcomes, workforce development, and the expanding skills gap are deeply interrelated, but often operate in isolation. This must change if the next generation is to explore all postsecondary pathways that lead to viable, living-wage careers. At its heart, this is the mission of Education with Purpose.

A wide range of organizations across five time zones and two countries have already taken part in this movement to shift the paradigm. Their excitement to start making a bigger impact in their communities is catching on, as stakeholders discover the power of Education with Purpose for Employment with Passion. Space is limited, so don’t delay.

When we’re all working together toward a shared vision, that’s when paradigms shift.


Partners in Purpose

Lincoln Electric Holdings, Inc. is an American multinational and a global manufacturer of welding products, arc welding equipment, welding consumables, plasma and oxy-fuel cutting equipment and robotic welding systems.

Media Partners

The CCD Center works collaboratively with leaders from education, business, government and non-profit organizations to create a national movement dedicated to helping all learners become career and future ready.
At NCLA, we believe we’re better together. As a national synergy of career and technical education (CTE) administrators, we connect forward-thinking education professionals, contribute to the nation’s economic prosperity, and create opportunities for transformative professional development.
NCATC is an Affiliated Council of the American Association of Community Colleges catalyzing a network of higher education and industry-led Strategic Partner resources that advocates, advises, and promotes the use of advanced technology applications to enhance economic and workforce development programs and services.
NTMA connects our members in the U.S. precision manufacturing industry. We provide opportunities that leverage their collective experiences and ingenuity to improve the capabilities of all members through the accelerated adoption of tools, technologies, and best practices.
The Alliance for Working Together (AWT) was started in 2002 as a small informal group of manufacturers, who met to discuss topics of interest and best practices among local manufacturers.


To help you make the most of the Call to Action experience and attract key stakeholders, watch this PREP Session where Education with Purpose founder Mark Perna will cover:

Live Q&A with Mark

The Call to Action event overview, vision, and goals

Who to bring from your community to experience the Call to Action

How to use the customizable tools, strategies, and materials to invite your key stakeholders; these will be made available to each participant immediately following the PREP Session


Use these tools to invite stakeholders and community leaders.

In this Impact Kit, you’ll find the resources to invite stakeholders and community leaders and spread the word on your social channels. Who should you invite? Everyone that you need at the table to start a serious dialogue in your community about purpose-driven education.


Use this certificate to verify attendance and clock hours.

Following the event, attendees may request a certificate of completion to verify their attendance and clock hours. Please contact us at for more information.


How do I register a group?

For group registrations, please contact Kristy Warrell at

Who should attend?

For maximum impact, every key stakeholder in your community should experience this event. Everyone in your community that you need at the table in order to start a serious dialogue should be there: superintendents, board members, principals, counselors, teachers, chancellors, deans, parents, employers, legislators, economic development professionals, community leaders, and other stakeholders.

How can I use this event to build momentum in my community?

Making all students career ready, period can only happen when every stakeholder catches the vision of purpose-driven education. The Call to Action is a unique catalyst to bring people together, align their goals, and start the process of shifting the paradigm together. This event is only the beginning of the Education with Purpose event series; get your community on board early to build momentum on your journey.

What payment options are accepted?

Registration is handled through the Zoom Events platform and requires a credit card. Each group must register their participant must be registered individually via the Zoom Events registration page in order to attend the event. For group registrations, please contact Kristy Warrell at

Are virtual events like this effective?

Mark has become one of the most sought-after and highly rated virtual speakers in the education and workforce development space. His audiences range from small groups to vast crowds of thousands—and he engages them all with a fun, fast-paced, and heartfelt style packed with substance.

I can’t watch live; will a recording be made available for registrants?

After the Call to Action, TFS Results will provide all paid registrants with an electronic copy of Mark’s presentation slides, along with a practical Action Guide to kickstart the dialogue in their community. All paid registrants will also receive 72-hour access to a Zoom Cloud link recording of the full Call to Action event.

Is there any followup or additional resources post-event?

Yes! In September 2022, leaders in education and workforce development will convene in Cleveland, Ohio for the groundbreaking Education with Purpose 2022. Here, teams and individuals will do the critical work of focusing, planning, and taking action to make students career ready, period.

You’ll be both a leader and a follower within the conference’s unique facilitated planning cohort model—working together to develop your plan, collaborate with other organizations in attendance, and share your progress and success. The Call to Action lays the team development groundwork for this event, igniting your team and stakeholders with a passion for making a bigger difference.